Project Duration: June 2019 - Present

Shane Cullen | 781-742-5573 | shane@ktchupstudios.com 

Overview

This case study details a project I am still working on daily: an active startup I founded in the immersive media space. TOURIT is a platform revolutionizing the immersive media industry. It offers a centralized hub for creators and enthusiasts to share, explore, and experience diverse immersive content, including 3D & 360 virtual tours, 360 photos & videos, 3D models, and VR/metaverse experiences. Designed to bridge the gap between innovative creators and curious audiences, TOURIT simplifies the discovery and enjoyment of immersive media, fostering a vibrant community around groundbreaking digital experiences.

Roles & Responsibilities

Business Roles: Founder & CEO, Project Manager/Owner, Scrum Master, Sales & Marketing, Business Development, Accounting & Finances

UX/UI Roles: User Experience Designer, Service Designer, Interaction Designer, Information Architect, User Researcher, UX Researcher, User Experience Analyst, Usability Specialist, Advanced Prototyper

Problem

The primary problem TOURIT addresses is the fragmentation in the immersive media landscape. Creators of immersive content (3D models, 360 photos/videos, virtual tours, and VR experiences) struggle to find a unified platform to showcase their work. As a result, anyone interested in these media types has difficulty discovering and accessing them, as mainstream platforms typically don’t support these formats effectively.

Goal

TOURIT’s goal is to streamline the distribution and consumption of immersive media. Creating a centralized platform aims to bridge the gap between content creators and audiences. The objective is to enhance visibility for creators and simplify access for users, fostering a vibrant community around immersive media. TOURIT seeks to become a hub for immersive content, driving growth and interest across the industry.

Product

TOURIT is a versatile platform tailored for immersive media experiences. Currently supporting 8 different media types from 15 different providers and custom integrations. The platform is designed to be user-friendly, ensuring easy access for content creators and consumers. For creators, it offers tools and resources to upload and manage their content efficiently. It provides users with a seamless interface to explore and engage with diverse, immersive experiences. TOURIT’s product is both a channel for creators to showcase their work and a destination for audiences to explore the world of immersive media. Below are a few examples of the 3rd generation of the TOURIT platform, currently in development.

My Journey so far

Introduction

A profound enthusiasm for user-centered design drove my entry into UX design. Beginning intuitively, this self-directed journey allowed me to develop a distinctive perspective and practical skills early on. This section highlights my progression from a passion-led enthusiast to a formally educated professional, showcasing how this blend of experiences has uniquely shaped my approach to UX projects.

Embarking on the Venture

June 2019 - May 2022

Driven by an innovative concept for a new venture, I transformed my vision into reality. A supportive connection led to a collaboration with three skilled off-shore software developers, laying the groundwork for our platform.

My initial UX/UI design explorations were fueled by curiosity and determination. I discovered and swiftly mastered Mockflow, a design tool that became instrumental in creating the platform’s initial UI/UX designs.

Embracing agile methodologies, our team utilized Jira boards and crafted user stories to streamline our workflow. I took on multifaceted roles – UX/UI designer, project manager, project owner, and even scrum master – adapting enthusiastically to each challenge. Three standup meetings weekly became forums for progress updates and collaborative problem-solving.

Between June 2019 and June 2021, we dedicated ourselves to developing the platform’s initial versions (shown below). This period marked significant growth in my team management and design skills.

Parallel to this, I successfully managed my Virtual Tour business, KTCHUP STUDIOS, continuing its operation full-time.

This phase of my learning journey instilled a strong foundation in empathy for users and the importance of iterative design. I became a UX/UI designer and learned to excel in various project management roles.

Launching TOURIT: A Worldwide Creative Community Emerges

May 2022 - 2023

In May 2022, TOURIT embarked on its beta journey, marking a significant milestone in our quest to create a global creative community. This pivotal moment was the culmination of extensive research and outreach efforts that had been ongoing for years.

The initial steps were taken by directly engaging with creators I had meticulously compiled during the preceding years of user research. These creators were not just a random selection but a carefully curated list of individuals who shared our passion for immersive media. This strategic approach ensured that TOURIT’s early adopters were genuinely interested in our platform.

One of our first official creators, hailing from Dubai, was the esteemed 3DTour.Ae, an enterprise that specialized in virtual tour production, much like my own Virtual Tour business, KTCHUP STUDIOS. Their debut contribution to TOURIT, a captivating virtual tour of the Dubai Technology Entrepreneurship Campus, set the standard for the caliber of content on our platform.

As the year 2022 unfolded, I assumed the helm of our marketing and sales efforts, tirelessly promoting TOURIT to creators across the globe. The result was a remarkable achievement, with over 300 users and 50 unique creators joining our platform from diverse corners of the world. Each creator brought their unique perspective and immersive creations, enriching TOURIT’s burgeoning creative tapestry.

Parallel to this creative influx, I continued to develop the TOURIT Marketplace, a comprehensive page offering products, tools, and services within the immersive media industry. Moreover, I introduced “TOURIT TODAY,” an innovative marketing initiative that curated custom-branded marketing videos for creators and amplified their media submissions across all TOURIT social channels. These initiatives not only expanded TOURIT’s reach but also showcased my commitment to supporting and promoting the immersive media community on a global scale.

A few of TOURITs first Creators

Engaging with Industry Professionals and Feedback Loop

2019 - 2023

Throughout my entrepreneurial journey with TOURIT, my networking and conversations with industry professionals have been instrumental. In the early stages, my interactions primarily involved close friends, online communities, and creators I pitched to. This engagement extended to assisting fellow creators in immersive media Facebook forums, providing business guidance, and resolving tour-related issues. When first launching TOURIT, I conducted dozens of live demos and onboarding sessions via Zoom with creators worldwide and made direct cold calls to introduce them to TOURIT.

I also had numerous meetings with the founders, CEOs, and CTOs from various platforms, where they supported creators in enhancing their virtual tours with premium features and integrations. As a young entrepreneur with an ambitious vision, initial assistance from these parties was limited. However, they were open to potential partnerships once TOURIT achieved platform stability and scalability. This motivated me to persevere, knowing that even industry leaders recognized TOURIT’s significance.

In parallel, I created over 15 iterations of investor pitch decks, presentations, and financial projections to secure capital for TOURIT. Countless meetings with diverse individuals significantly more experienced and older than me sharpened my communication and presentation skills. I constantly sought self-improvement by actively listening, taking notes, and incorporating feedback from these discussions.

The insights gained during these interactions were diverse and invaluable. I engaged with professionals ranging from the CFO of a global software company to CEOs of fintech startups, recruitment agencies, asset management firms, cloud infrastructure experts, and AI product management executives. Each conversation provided a unique perspective that contributed to TOURIT’s growth.

In summary, my ability to communicate effectively and embrace feedback has molded my mindset to be adaptable and resilient. I prioritize learning from every conversation, recognizing that each perspective, criticism, or suggestion has played a pivotal role in shaping TOURIT into what it is today.

Elevating Design Skills with the Google UX/UI Design Course

With an evident passion for UX/UI design, 5 years of hands-on experience, and years of feedback and conversations with industry professionals, I decided to expand my knowledge, skills, and understanding of the industry. My journey in UX design took a significant leap forward with my enrollment in the Google UX/UI Design Course, a strategic decision to hone my design expertise further. Over three months, this comprehensive program provided me with foundational knowledge in user experience design and delved into the industry’s intricacies.

The program encompassed seven distinct courses, each contributing to my growth as a UX designer:

  1. Foundations of User Experience (UX) Design
  2. Start the UX Design Process: Empathize, Define, and Ideate
  3. Build Wireframes and Low-Fidelity Prototypes
  4. Conduct UX Research and Test Early Concepts
  5. Create High-Fidelity Designs and Prototypes in Figma
  6. Build Dynamic User Interfaces (UI) for Websites
  7. Design for Social Good and Prepare for Jobs

During the course, I learned how to use Figma, a robust design tool that facilitates the creation of high-fidelity prototypes. I was also introduced to essential aspects of UX design, including user research methodologies, interaction design principles, and usability testing.

The knowledge gained during this educational journey empowered me to approach UX design with a newfound structure. I integrated advanced techniques such as user personas and journey maps into my design process, enabling a deeper understanding of user needs and experiences. Additionally, my ability to conduct comprehensive usability testing was significantly enhanced, allowing for more refined and user-centered design iterations.

The Google UX/UI Design Course served as a pivotal step in my career, equipping me with a rich skill set and knowledge base that continues to shape my approach to UX design. It solidified my proficiency in foundational UX principles and provided accreditation from a reputable industry leader, Google, further enhancing my credibility in the field.

Current Focus & Future Plans

As of 2024, we are in the final stages of polishing the platform and integrating a payment system to monetize creators through a monthly subscription model. The plan is to aggressively market the platform, attract more creators, and prepare for fundraising to support continued growth.

Throughout this journey, I’ve not only grown as a UX/UI designer but also as an entrepreneur, project manager, and effective communicator. I am passionate about creating meaningful user experiences and excited about the future of TOURIT.

Version 1 - Initial Design Process

Pre-Google Course

2019 - March 2023

In the early stages of my UX/UI design journey, I relied on Mockflow as my primary design tool. However, at that time, Mockflow didn’t offer the capabilities for creating pixel-perfect designs or robust prototypes. My designs were essentially crafted by hand without the structure of a comprehensive design system to guide me. While the organization was an area in need of improvement, it progressively evolved and improved over the years.

To communicate and transfer my designs to developers, I used a straightforward approach. I shared links or screenshots of the designs, alongside explanations, and added interactions using simple text boxes and arrows connecting buttons and interactive elements. This method wasn’t particularly scalable, but surprisingly, it served our needs effectively for about 2.5 years. Moreover, it was cost-effective and accessible, especially for someone like me with limited experience in design software.

Before transitioning to Figma and canceling my Mockflow account I took very rough screenshots of everything to save for reference. Below are some of those screenshots in no particular order.

Version 2 - Leveling up Myself & TOURIT

Implementing Feedback from Investors & Industry Professionals

Heading into 2023, I focused on strategically implementing the invaluable feedback, suggestions, and ideas I had collected over years of investor conversations and direct interactions with creators. As I worked diligently to refine TOURIT’s vision, I received an email from Google announcing the launch of their Professional Certificates Program. Recognizing this as a sign, I enrolled in their UX/UI design course. My goal was to solidify my knowledge in the UX/UI industry, enhance my skills with industry-leading design software, and adopt best practices to propel TOURIT to the next level. This decision marked a significant step towards shaping TOURIT into a platform that met and exceeded user expectations and industry standards.

Crafting Fresh User Personas

After completing the Google Course, I revisited the concept of user personas to envision the various use cases for TOURIT at its full scale. It’s important to clarify that these personas are intended to represent potential use cases when TOURIT reaches the extensive scale I am aiming for. The demographics and AI-generated images should not be taken as representative of the diverse user base TOURIT is designed to serve. TOURIT’s primary goal is to centralize and simplify access to the wealth of immersive media scattered across the internet, allowing creators to share their work and promote their brands effectively.

In the long run, TOURIT is committed to ensuring accessibility for users of all backgrounds, locations, technological experience levels, and use cases. We are actively working on incorporating accessibility features to cater to a wide range of users without discrimination.

Transitioning to Figma and Design Organization

With the completion of one project in the Google UX course (VenueView), I gained basic proficiency in Figma. I felt ready to make the switch from Mockflow to this more versatile design platform for TOURIT’s future designs.

Creating Reusable Components

I began by focusing on the core platform elements and strategically creating reusable components. This included headers, buttons, icons, toggles, dynamic icons, paginations, dropdowns, filters, and menus. This step laid the foundation for consistency and efficiency in my design process.

Recreating Key Pages

I embarked on recreating key pages, starting with the desktop version. These pages comprised the grid view, map view, search, media page, and marketplace. Ensuring that the original Mockflow designs were meticulously translated into pixel-perfect Figma versions was crucial. For all the images, I used AI image generation tools like Dalle and Midjounrey to create high-quality, copyright-free images for the media cards, this added that final touch.

Desktop V2 Main Pages, Grid/Map View, Search, Media, Marketplace

Dedication to the Transition

Over two weeks, I committed 15-20 hours daily to converting the Mockflow designs into pixel-perfect Figma versions. It was a time-consuming process, but with each passing day, I honed my skills and became more proficient in Figma.

Learning & Problem Solving

I turned to various resources when I encountered challenges or sought to improve my Figma workflow. I leveraged Chat-GPT for guidance, actively engaged with the Figma forums, conducted extensive Google searches, and invested countless hours in educational YouTube videos. This proactive approach allowed me to overcome obstacles and continually enhance my proficiency.

Transitioning to Mobile Designs

After successfully moving all desktop designs to Figma, I adapted and recreated the mobile versions! This process took approximately another week, and by the end of it, I had seamlessly transitioned the entire design library to Figma.

Mobile V2 Main Pages, Grid/Map View, Search, Media, Marketplace

Organizing the Design Files

I drew inspiration from my previous Mockflow organization to ensure a well-structured and scalable system. I devised a system where I created distinct design files for each group of features and user types:

  1. Platform Wide: This encompassed the sticker sheet, headers, menus, forms, notifications, error/static pages, and other consistent elements across the platform.

  2. User-Specific Files: I created separate design files for Standard Users, Creators, and Admins. Each of these files contained designs tailored to that user type’s specific needs and functionalities.

  3. Additional Files: Over time, I expanded the organization to include files for onboarding, new features, advertising, and the marketplace, streamlining the design management process and enhancing collaboration with the team.

This transition to Figma and establishment of a well-organized design structure significantly improved my design workflow, enabling scalability, collaboration, and enhanced design consistency. My engineers were thrilled to finally have pixel-perfect designs and components to work with.

Figma Component File Organization by User Type / Scenario

Prototype Evolution - Part 1

Individual Feature Prototypes

Initially, my approach to prototyping was to create individual prototypes for each feature within the platform. After designing desktop and mobile pages for the specific feature, I crafted a workable prototype to demonstrate its functionality. However, this method soon proved to be inefficient and unsustainable. Below is one feature, the “Add Media Form.” Previously, these components were prototyped by themselves as one feature.

Sophisticated Add/Edit Media form with Image Upload, Location Selector, Custom Provider Form

Recognizing the Need for Change

Within an hour, it became evident that this approach was not scalable for the complexity and depth of our platform. I knew that to streamline the design and development process, I had to devise a more efficient method for prototyping.

Transition to User-Centric Prototypes

Drawing inspiration from the successful file organization system I created, I realized that a similar approach could be applied to prototyping. Instead of creating prototypes for individual features, I created prototypes tailored to each user type. This led to the creation of separate prototype files for each user type, encompassing desktop and mobile versions.

Learning and Adapting

As with any significant shift in workflow, there was a learning curve. I dived into self-education through trial and error, persevered through moments of frustration, and harnessed the wealth of online resources. This adaptation process was rapid, and I quickly became proficient in the art of advanced prototyping in Figma.

Enhanced Workflow with Team

This transition improved the organization of my design files and resulted in fully functional, bug-free prototypes for the entire platform. This shift had a significant positive impact on our development process. Developers found it easier to understand and integrate the design elements, leading to smoother collaboration and faster implementation.

Positive Outcomes

The shift to user-centric prototypes streamlined our workflow and improved the overall development experience. It ensured that my designs were fully functional and user-tested, ultimately contributing to a more successful and efficient development process.

Version 3 - Design Overhaul & Scalability

Platform Renovation and Infrastructure Upgrades

In the summer of 2023, following investor meetings, conversations with industry professionals, migration to Figma, design reorganization, and the development of sophisticated prototypes, TOURIT underwent extensive renovations. Inspired by the success of creators and content acquired in 2022, we aimed to upgrade the platform, ensuring scalability by integrating modern technologies. Our lead Engineering Architect curated a technology stack encompassing Vue.js, Python 3, PostgreSQL, CI/CD pipelines, and strategic use of AWS services to enhance performance, scalability, and reliability for TOURIT users.

Design Iterations in 2024

After consulting with professional UX designers and marketing experts, it became evident that several aspects of my designs needed refinement. The upcoming design iterations represent thoughtful enhancements that have undergone discussions with our engineering team, potential investors, and select users. The goal was to enhance information hierarchy, create a more streamlined user experience, and draw inspiration from successful platforms such as Behance and YouTube. However, while striving to improve user experience, retaining a unique identity for TOURIT was essential. To achieve this, I embarked on several iterative design processes, each aimed at addressing specific challenges and enhancing the overall user experience. 

In terms of timeline, our initial focus in 2024 is to meticulously polish the current version of TOURIT and relaunch it in the market. We will gradually initiate further testing and integrating these new designs as we gauge progress and feedback.

Iteration 1 - Media Cards

In this design iteration, I focused on enhancing the information hierarchy of TOURIT’s media cards based on feedback and discussions with various stakeholders. Several adjustments were made to improve user understanding and engagement:

  1. Removal of Category Icons: I removed category icons to ensure a more universally appealing design, recognizing that not all users may resonate with them.

  2. Clickable Hashtags: I introduced clickable hashtags to replace the previous address line and category icon. Clickable hashtags are user-friendly, allowing users to explore further classification contexts. Moreover, they acknowledge that an address line is irrelevant for non-location-based media.

  3. Hover Effect: A hover effect was incorporated to give users a sneak peek of essential information before clicking on the media card. This includes media type identification, the option to save the content, and a glimpse of the creator’s username and profile image.

These enhancements contribute to a more visually appealing design and significantly improve the information hierarchy, ensuring that users are better informed about the media details at a glance.

Iteration 2 - Creator Cards

In this design iteration focused on the Creator Card, I made subtle yet impactful adjustments to enhance the card’s overall usability and visual appeal:

  1. Custom Profile Icon: To provide creators with more personalization options, I replaced the standard creator icon with their unique profile icon. This change allows creators to express their individuality and brand more effectively.

  2. Username Removal: I removed the username from the card to streamline the card’s appearance and prioritize other essential information.

  3. Business Name Emphasis: To give prominence to the creator’s identity, I increased the size of the business name on the card. This adjustment ensures that users can readily identify the creator and their brand.

  4. Location Line Update: I updated the location line to provide clearer and more relevant location information, improving the card’s overall user experience.

These minor yet thoughtful changes collectively enhance the Creator Card’s usability, personalization, and visual presentation, ultimately benefiting creators and users on the TOURIT platform.

Iteration 3 - Media Page

This necessary design iteration marked a complete reimagination of TOURIT’s Media Page, driven by a desire to enhance user experience and address specific usability issues. The following key changes were implemented:

  1. Layout Familiarity: The redesigned Media Page adopted a layout reminiscent of popular platforms like YouTube, with media content occupying a reduced space, allowing users to expand media to fullscreen. This layout choice promotes familiarity and user comfort while offering flexibility for media consumption.

  2. Repositioned Media Information: Previously tucked away in a small popup within the header, all essential media information was moved directly below the media content. This adjustment aligns with industry standards, making it easier for users to access and view vital information about the media they are exploring.

  3. Enhanced User Engagement: In response to high bounce rates, the right side of the page now features a section dedicated to recommended media. Additionally, a toggle allows users to access more media from the same creator. These changes were introduced to encourage longer engagement on the platform and provide users with personalized content recommendations.

This comprehensive redesign of the Media Page optimizes the user experience and aligns TOURIT’s interface with industry standards while actively addressing bounce rate concerns.

Iteration 4 - Platform Navigation Overhaul

The most significant iteration marked a monumental overhaul of TOURIT’s platform navigation, addressing the challenge of efficiently managing millions of media items and thousands of creators. Drawing inspiration from successful online platforms, the following transformative changes were introduced:

  1. Dedicated Homepage: A dedicated homepage was created, featuring dynamic and curated carousels of media content tailored to each user. This intuitive layout allows users to easily explore content while providing the option to expand and view all results within each carousel.

  2. Enhanced Search Page: The search functionality was significantly upgraded, enabling users to access media results and the creators responsible for that media. This comprehensive search page streamlines the user experience by offering valuable context and relevant information.

  3. Creator Directory: A dedicated creator directory was introduced, allowing users to search and filter creators based on various criteria. This powerful tool empowers users to discover creators for hire, whether they are looking for talent nearby or across the globe.

  4. Revival of TOURIT Marketplace: TOURIT Marketplace was reintroduced as a centralized hub for immersive media-related products, tools, services, and more. Designed to cater to beginners, professional creators, and industry experts, this marketplace is a valuable resource for TOURIT’s diverse user base.

This comprehensive navigation overhaul ensures that TOURIT users can seamlessly navigate and interact with the platform, discover relevant content and creators, and access various resources within the immersive media industry.

Prototype Evolution - Part 2

From 10 to 2

Once the design changes were conceptualized, the next crucial step was prototyping. However, the realization dawned that updating 10 separate prototypes was a daunting task. After extensive brainstorming and problem-solving, I devised an innovative solution that streamlined the process to just 2 prototypes—one for desktop and one for mobile.

The breakthrough came with creating a versatile user menu component that allowed the prototype viewer to seamlessly toggle between different user roles—standard user, creator, and admin. Since most of the platform’s core pages remained consistent across these user types, this approach simplified the navigation of specific user functionalities.

Building on this efficiency, I integrated the “unregistered user” flow and the “onboarding” flow into a master prototype capable of simulating five distinct user experiences: unregistered user, onboarding user, registered user, creator, and admin.

The process was duplicated for the mobile version, and extensive testing and bug-fixing ensued. After a dedicated effort, two highly advanced prototypes emerged, significantly reducing the workload. With approximately 99% of the prototypes comprised of reusable components, future design iterations could be seamlessly integrated, marking the culmination of my prototype evolution.

Advanced Prototyping Menu

The Final Product - Version 3

Below, you can access the 2 Figma Prototypes. If you ever get lost, press “R” to restart. Additionally, the sidebar on the left side provides access to the 3 flows, and the user types can be toggled in the nav menu by clicking the profile icon in the top right corner.

Closing thoughts

Not Constrained by Convention: A Unique Approach to UX Design

While the traditional UX design process typically follows a linear path of empathizing, defining, ideating, prototyping, testing, and iterating, my journey with TOURIT took a somewhat different route. As an entrepreneur deeply immersed in the world of immersive media, I found that my path was guided more by practicality, necessity, and the unique challenges of our industry.

Rather than strictly adhering to a predefined sequence of steps, I often navigated a dynamic landscape of development, learning, and adaptation. My initial approach was rooted in hands-on experience as a creator, allowing me to understand our target users’ needs and preferences intuitively.

My focus on addressing immediate challenges and seizing emerging opportunities throughout the project led me to adopt a more agile and adaptive design methodology. This allowed us to tackle specific problems as they arose, sometimes revisiting and redefining earlier stages of the process to accommodate evolving user requirements and market demands.

TOURIT’s journey showcases the flexibility and adaptability inherent in the UX design process. While not strictly following the conventional path, this approach allowed us to navigate the complexities of the immersive media industry and continually refine our platform to meet the evolving needs of our users. It reinforces the idea that UX design is not a one-size-fits-all endeavor but a dynamic and responsive journey tailored to the project’s and its users’ unique demands.

User Engagement

Our initial TOURIT launch saw remarkable user engagement, onboarding over 300 users, attracting 100 creators, and showcasing 500+ unique media experiences worldwide. Feedback was overwhelmingly positive, emphasizing our immersive offerings.

Funding-related challenges, extensive design overhauls, and infrastructure upgrades briefly slowed our progress in 2023. In 2024, TOURIT readies for a relaunch with a highly polished, scalable version. Our renewed focus is on rekindling user engagement, pushing immersive media boundaries, and delivering an extraordinary user experience.

Accessibility & Inclusivity

TOURIT is committed to making immersive media globally accessible, addressing multilingual support requests, and fostering inclusivity. Post-relaunch, we plan to expand the platform, secure funding, and onboard engineers to tackle complex challenges.

Accessibility remains a priority, but it’s essential to recognize the unique challenges posed by immersive media. Accessibility for users with disabilities relies on media providers and creators. TOURIT’s growth aims to highlight these issues and drive industry change, making immersive media more accessible to all.

Challenges Faced

Our journey encountered challenges such as securing funding and resources for our vision, requiring meticulous planning. I actively sought investors and explored financial support options. Regarding design and infrastructure, substantial time and effort ensures TOURIT reemerges as a polished, scalable platform.

The journey of an entrepreneur is a demanding one. With no external funding, I have been self-funding TOURIT without paying myself. Staying motivated, disciplined, and dedicated to the project’s success can affect one’s mental health. Building TOURIT has required unwavering determination and resilience. My entrepreneurial mindset has kept me positive, even in the face of challenges. However, maintaining a healthy balance between work and personal life is challenging. As TOURIT gears up for its relaunch, the demands on my time and energy are set to increase. Finding innovative ways to manage this balance is crucial to ensure long-term success while safeguarding mental well-being. Entrepreneurship is a journey that requires constant adaptation and self-care.

Project Summary & Looking Forwards

In summary, this project has been a testament to our dedication and passion for immersive media. We successfully launched TOURIT, attracting users and creators worldwide and providing them with unique, immersive experiences. Despite facing challenges, we have persevered and are now poised to relaunch TOURIT.

As we look ahead, the future of TOURIT is filled with promise. We aim to continue expanding our user base, enhance accessibility and inclusivity, and collaborate with creators to make immersive media more accessible. Additionally, we plan to explore potential partnerships and integrations that can further enrich the TOURIT experience. The journey is far from over, and we are excited to lead the way in shaping the future of the immersive media industry.

Shane Cullen | 781-742-5573 | shane@ktchupstudios.com 

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