Fuel’s mission is to transform the way clients access, manage, & consume data in an intuitive, unified, and modern customer experience.
Fuel is a cutting-edge digital service designed to unify and simplify access to data management, investment reporting, and artificial intelligence. Its primary target audience is CIBC Mellon’s mid-size Asset Owner clients — pension plans and endowments with assets under management ranging from $5B to $50B.
As a single, adaptable solution, Fuel delivers a seamless user experience, empowering clients to optimize data workflows, uncover actionable insights, and make confident, data-driven decisions.
“Fuel serves as a transformative platform, offering a unified approach to investment intelligence and operational efficiency.” – CIBC Mellon
Lead Designer · Prototype Architect · Project Manager
I took full ownership of Fuel’s Design System, Component Library, and high-fidelity interactive Prototypes — building and managing these areas independently throughout the project lifecycle.
I worked closely with the CIBC Mellon Product Lead, BNY Mellon engineering teams, and Eleks developers to ensure the client experience requirements were fully aligned with product delivery.
During the MVP phase, I ran daily standups across the teams to maintain momentum, resolve blockers, and uphold quality.
As we move toward client launch, I continue to design new components, refine prototypes, and lead collaboration between business and technical stakeholders.
Developed a scalable Design System and Component Library for enterprise deployment and future adaptability.
Delivered multiple interactive prototypes across the platform lifecycle: early mockups, feature testing builds, long-term ideation models, and three MVP iterations.
Collaborated directly with CIBC Mellon business leads, BNY Mellon engineering, and Eleks developers to align client experience requirements with product delivery.
Led daily standups across multiple teams to drive alignment, resolve blockers, and maintain build quality.
Featured live at an industry conference, where one of my prototypes generated over 150 real client interactions on a large-format touchscreen.
Applied advanced Figma design and prototyping expertise, developing new methods to address complex use cases efficiently.
Drove cross-functional project management, adapting to a hybrid work model, new industry environment, and client-facing delivery timelines.
I am seeking new contract opportunities where I can apply my enterprise-level design system expertise, advanced prototyping skills, and cross-functional leadership experience — across industries and teams looking to scale great user experiences.
Shane Cullen · 781-742-5573 · shane@ktchupstudios.com





